Put-selling entry timing — not a quality rating.A strong long-term holding can still show a low score today (thin premium, extended trend, or turning momentum).
Surface indicators and our internal signals diverge — the score reflects the combined read.
Consumer staples house with a portfolio of niche #1/#2 brands: ARM & HAMMER, OxiClean, Trojan, Batiste, vitafusion, and HERO acne patches. Pays a growing dividend with 29 consecutive annual increases. Very low beta (~0.46) with cheap premiums and modest earnings reactions—a textbook defensive compounder suited for low-volatility income strategies.
Household Products
Market Cap
$22.8B
P/E Ratio
31.6
Dividend
1.3%
Beta
0.48
52-Week RangeCurrent: $96.12
$81.33$106.04
Earnings
2026-07-31
71 days away
CHD — the read reflects breadth across multiple soft dimensions rather than a single broken signal. No single factor explains the score; the composite does.
CHD ranks #8 of 32 Consumer Staples tickers by put-selling score (620 total screened)
Position Size & Yield Calculator
Live model for CHD — drag any slider to recalculate. Strike defaults to ~5% OTM, snapped to typical exchange increments.
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Capital per Contract0%
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Premium Income
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Per-Day Theta
$0.00
if held to expiration
Annualized ROC
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return on collateral
📈At this pace: $0/year per contract if you roll continuously every 30 days
⚠️ Single-name concentration. Consider diversifying across multiple tickers — or use a Bull Put Spread to commit less collateral per trade.
Calculator assumptions
Cash-secured puts require holding cash equal to strike × 100 shares as collateral. Strike defaults to ~5% OTM, snapped to typical exchange increments. Premium defaults to ~2% of strike — adjust to your real expected fill. Annualized ROC = (premium ÷ collateral) × (365 ÷ DTE). CSP risk is single-name concentration: experienced put-sellers typically diversify across 4–6 underlyings rather than committing the whole account to one ticker. Continuous-rolling projections assume capital can be re-deployed after each expiration and that comparable premiums remain available — actual results vary with market conditions, assignments, and rolls.
This page is the research tool — you search any ticker, get the score, configure your own setup. The daily research publishes setups that pass the nightly filters, with strike, expiry, profit-capture references, and a tracking framework. Not every ticker, not every day. Quiet days are quiet. See a sample · how the pipeline works
The CHD X-Ray score updates daily after market close. Embed it on any site, blog, or trading journal — completely free, no API key needed. The visible attribution line below the widget links back to ThetaLoop and helps the project grow.