BKNG — Put-Selling Research

by ThetaLoop Research
Skip to content
← Back to search
Last close:
Booking Holdings Inc.
Consumer Discretionary · $164.94
1.2
/10
Poor Entry
↑ +0.2 today
Put-selling entry timing — not a quality rating.A strong long-term holding can still show a low score today (thin premium, extended trend, or turning momentum).
How this score works → Try the calculator ↓
Regime
Bearish
vs SMA200
SMA200 Distance
-14.0%
Below trend
Volatility
Low
Thin premiums
Momentum
Accelerating
was Turning
About Booking Holdings Inc.
Operates Booking.com, Priceline, Kayak, and Agoda — earns commission and merchant revenue on hotel, flight, and car rental bookings globally. Recently initiated a dividend and runs large buybacks. Very high share price means CSPs require significant capital, but vol and travel demand are relatively steady.
Online Travel Agency
Market Cap
$127.8B
P/E Ratio
21.7
Dividend
0.97%
Beta
1.09
52-Week Range Current: $164.94
$150.14 $233.58
Earnings
2026-07-29
46 days away

BKNG — both premium and adverse-move tolerance compress in low-volatility regimes. The composite reads neither extreme; the configuration shifts where the risk-management weight lives.

Based on end-of-day market dataScored by ThetaLoop Research
BKNG ranks #28 of 85 Consumer Discretionary tickers by put-selling score (622 total screened)

Position Size & Yield Calculator

Live model for BKNG — drag any slider to recalculate. Strike defaults to ~5% OTM, snapped to typical exchange increments.
$
$
$
days
0
max fully-secured contracts
Capital per Contract0%
$0
Premium Income
$0
per contract
Per-Day Theta
$0.00
if held to expiration
Annualized ROC
0.0%
return on collateral
📈At this pace: $0/year per contract if you roll continuously every 30 days
Calculator assumptions

Cash-secured puts require holding cash equal to strike × 100 shares as collateral. Strike defaults to ~5% OTM, snapped to typical exchange increments. Premium defaults to ~2% of strike — adjust to your real expected fill. Annualized ROC = (premium ÷ collateral) × (365 ÷ DTE). CSP risk is single-name concentration: experienced put-sellers typically diversify across 4–6 underlyings rather than committing the whole account to one ticker. Continuous-rolling projections assume capital can be re-deployed after each expiration and that comparable premiums remain available — actual results vary with market conditions, assignments, and rolls.

This page is the research tool — you search any ticker, get the score, configure your own setup. The daily research publishes setups that pass the nightly filters, with strike, expiry, profit-capture references, and a tracking framework. Not every ticker, not every day. Quiet days are quiet. See a sample · how the pipeline works
More Consumer Discretionary Research
ABNB Airbnb, Inc. 7.1 AMZN Amazon.com, Inc. 7.0 BABA Alibaba Group Holding Limited 6.3 EBAY eBay Inc. 6.2 RIVN Rivian Automotive, Inc. 5.7 Browse all Consumer Discretionary tickers →
📌 Embed this score on your blog
The BKNG X-Ray score updates daily after market close. Embed it on any site, blog, or trading journal — completely free, no API key needed. The visible attribution line below the widget links back to ThetaLoop and helps the project grow.
<iframe src="https://thetaloop.app/widget/xray/BKNG" width="400" height="460" frameborder="0" loading="lazy"></iframe> <p style="text-align:center;font-size:11px;margin-top:6px;font-family:sans-serif"><a href="https://thetaloop.app/xray/BKNG">BKNG X-Ray Score</a> by ThetaLoop</p>
Live preview: Open widget in new tab →
When setups pass our filters, see the full research format. See how daily research works →
📊 Full Research Track Record — All Wins AND Losses
Cash-Secured Puts ↗ · See a sample →